For the “Do Something Big” campaign, Shaquille O’Neal will ask Americans to “Be the one to save a life.” Three public service announcements will start airing on television and the Internet starting this month.
“There’s nothing bigger than life – not when someone you love is fighting to live,” O’Neal said. “That’s why I’m letting people know they have the power to save a life by joining the Be The Match Registry.”
For thousands of people battling leukemia, lymphoma and other life-threatening diseases, a bone marrow transplant offers their best hope for a cure. 70% of these patients don’t have a matching donor in their families, so they depend on the Be The Match Registry, the world’s largest and most diverse listing of potential marrow donors, to find that life-saving match.
“Shaq is an American icon who’s respected for his talents, on and off the court,” said Jeffrey W. Chell, M.D., chief executive officer of the National Marrow Donor Program, which operates the Be The Match Registry. “We’re honored that he is championing our mission and advocating for patients who are searching for a marrow match.”
